The Platform & Value Proposition
EstoyFit is a digital platform (Web & App) designed to connect users with gyms, sports centers, and physical activities based on location, availability, and budget. Its disruptive, flexible model allows users to pay exclusively for their active time within an extensive network of fitness providers.

The Design Concept:
Dynamic Agility The studio engineered a graphic identifier based on a custom monogram of the brand’s initials. The symbol was designed to communicate strength, movement, and technological integration. This solution provides the brand with exceptional versatility, allowing the monogram to function as a standalone icon for app environments or alongside the full logotype for broader brand applications.

Digital-First Execution
The result is a contemporary and highly recognizable brand, meticulously optimized for digital interfaces and high-performance sports environments. The identity captures the essence of a modern, on-demand service while maintaining the energy and grit of the fitness industry.