The Mission & Context
Meninas® is a handcrafted brand of hand-painted wooden dolls, each carrying a unique message of hope and connection. Founded by two sisters, the venture was born to spread positive emotions while supporting a vital social cause: a portion of every sale is donated to the SOLCA oncology volunteer group in Loja, Ecuador.

Visual Identity & Purpose
The studio designed a visual identity that distills the core values of unity, love, and friendship. The resulting symbol is a creative synthesis that represents the physical product, the founders' bond, and the brand’s altruistic mission.

Strategic Packaging System
The packaging was engineered to serve a dual purpose: a protective container and a retail display. To optimize production without losing exclusivity, Flandoli developed a modular labeling system. While the structural box remains generic to reduce costs, a system of color-coded, illustrated labels allows for easy identification of each unique doll in the collection. The result is a warm, modern, and cohesive identity that elevates the product's emotional value and social impact.