Cordon Green: Brand Redesign & Packaging for Vegan Products

The Challenge & Strategic Naming
Cordon Green is a firm dedicated to the production of high-quality vegan foods. The studio was commissioned to revitalize the visual identity and redesign the packaging line to strengthen market presence. A key strategic move was the simplification of the original name from "Cordon Green Products" to Cordon Green, creating a more direct, commercial, and memorable brand architecture.

Visual System & Identity
The redesign was based on a deep analysis of product positioning and competition. The resulting logo features custom typography, complemented by a vibrant and orderly graphic system. This visual language was engineered to be highly adaptable, ensuring consistency across a diverse and growing line of products.

Comprehensive Execution
The project delivered a full suite of visual assets, including a comprehensive Brand Manual and communication guidelines. The new identity reinforces the brand's core attributes: naturalness, freshness, and simplicity, effectively positioning Cordon Green as a modern leader in the plant-based food sector.