The Context & Values
Eco Bananas is a family-owned enterprise dedicated to the production and export of premium bananas. Their operations are built on the pillars of environmental sustainability and social responsibility. The studio was tasked with redesigning their visual identity to effectively communicate these core values to international markets and internal stakeholders.

Design Strategy: The Quality Seal
The redesigned logo distills the form of the banana and its natural environment into an organic symbol, housed within a graphic seal structure. This choice of architecture communicates certified quality and reinforces the brand's commitment to eco-friendly processes and the well-being of its producing communities.

Global Impact
The resulting identity serves as a mark of trust for global exporters who prioritize ethical sourcing. By balancing a professional corporate image with organic, approachable elements, the brand successfully positions itself as a leader in responsible agriculture within the competitive Ecuadorian export sector.