Year: 2020
Location: Quito, Ecuador / LatAm (Remote)
Industry: Cybersecurity & SaaS
Services: Brand Strategy, Visual Identity, Corporate Systems, Website design.
Kriptos
Corporate Identity for Cybersecurity Software
Context & Vision
Kriptos is a leading cybersecurity firm dedicated to mitigating digital crime across Latin America. The brand was conceived as a fusion of technological innovation and absolute information control. I led the design of its visual identity by distilling its core attributes: security, authority, and technical precision.
Design Methodology
The visual system is built around the concept of the "Intelligent Shield." I developed a distinctive symbol that integrates the brand’s initial with a modernized heraldic silhouette. This graphic synthesis projects an unbreakable structure, strategically positioning the company as a robust ally against global digital threats.
The Solution & Impact
The color palette features a deep, sober blue to communicate institutional integrity and trust, deliberately moving away from generic tech aesthetics to achieve a premium market perception. The visual language scales seamlessly from digital platforms to high-impact physical applications, engineered to resonate with a demanding corporate sector that values sophistication, technological backing, and global data protection standards.