The Challenge & Context
ASINFO is a premier Ecuadorian software firm specializing in enterprise solutions for both public and private sectors. With a 30-year legacy, the challenge was to revitalize their visual identity and brand architecture to reflect solidity, organization, and accessibility—core pillars for a long-standing market leader.

Strategic Design & Architecture
The project involved a comprehensive redesign of the corporate logo and the development of a cohesive Brand Architecture. This system was engineered to streamline their diverse service offerings, ensuring visual consistency across multiple sub-brands.

Full-Scale Implementation
The scope of work included:

• Corporate Identity: Logo system and sub-brand hierarchy.

• Touchpoints: Corporate stationery, institutional backgrounds, and digital assets.

• Physical Media: High-impact packaging and environmental graphics.

The Results
The new identity has been fully integrated across all company platforms, successfully consolidating ASINFO’s position as a modern, reliable benchmark in the Latin American tech sector.