The Challenge & Evolution
Herrera Sánchez Abogados is a forward-thinking legal firm dedicated to professional excellence through a human-centric approach. The studio was commissioned to revitalize their visual identity, transitioning from a traditional look to a contemporary image that balances professionalism with empathy.

Design Concept & Symbology
The new brand architecture features a distinctive symbol paired with a refined, modern typographic system. The graphic mark represents the synergy and collaboration between the legal team and their clients, reinforcing the concepts of support and accessibility. This strategic shift aims to demystify legal services, making the firm feel approachable without losing its authoritative edge.

Color Strategy & Implementation
The color palette breaks away from industry clichés by employing deep purple tones, communicating wisdom, trust, and a unique market differentiation. This visual system was meticulously applied across corporate stationery, editorial pieces, internal wayfinding, and digital communication. The result is a clear, functional, and memorable identity that strengthens the firm’s position in a highly competitive legal landscape.