Visual identity for musical group
Verde70 is an innovative and transgressive band that appears in the Ecuadorian music scene in the year 2000. With their music they manage to overcome regionalisms and mental barriers existing at that time, among a good part of the youth; allowing them to become a national musical icon. In honor of its constant innovation and its 18 years of trajectory, the band contacted us to refresh its logo and visual identity. The challenge was to rescue the elements used in previous logos of the band and synthesize them in a new logo that marks a new era and allows a readability and superior memorability.