Kruger
Wayfinding system and environmental graphic design


Color, joy and order. The wayfinding system organizes and conceptualizes the route.

We designed the wayfinding system for the Kruger corporation. The project consisted of conceptualizing each floor of the K + building by means of a functional chromatic system, on each floor a different color was used to sectorize different areas.


 

 

Information signs at the reception of the building

 

Information signs at the reception of the building

 

 

System of signals applied in the selected columns of the building

 
 

 

Transparent acrylic numbers on reception colors

 

Identification and informative columns for the first floor

 

Identification and informative columns for the fourth floor

 

Numbers and colors applied on the stairs of the building

    Informative and prohibitive pictograms.

 

Informative and prohibitive pictograms.

 

Pictograms, messages and conceptualized spaces were designed for each sector of the building.

 

Signage for bathrooms

 


We designed a series of striking and playful graphic concepts with the aim of awakening creativity in the company.

 

Conceptualization and design of meeting room around the concept of team play

 

Glasses were used to take advantage of them as strategy boards

 

The conceptual proposal was designed to generate a tangible sensation with the use of artificial turf

 

 

Conceptualization for meeting room with the theme of exploration and search of ideas

    Details of the interior of the submarine room

 

Details of the interior of the submarine room

 

Entrance door to the rocket lift

We played with the interaction of the elevators to create fun playful concepts.

 

Elevator on the ground floor of the building

 

Infinite room design


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Platinum Award
Creativity International
Awards 2014

 

Platinum Award. First prize in theWayfinding and Environmental graphics category for Kruger Corporation. Located: United States

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Selected Bid 2014
Iberoamerican Design Biennial

Selected for the exhibition and catalog Bid 14 with the Kruger project "Wayfinding and Environmental graphics Design"

See official note
See project