Wayfinding system and environmental graphic design
Color, joy and order. The wayfinding system organizes and conceptualizes the route.
We designed the wayfinding system for the Kruger corporation. The project consisted of conceptualizing each floor of the K + building by means of a functional chromatic system, on each floor a different color was used to sectorize different areas.
Pictograms, messages and conceptualized spaces were designed for each sector of the building.
We designed a series of striking and playful graphic concepts with the aim of awakening creativity in the company.
We played with the interaction of the elevators to create fun playful concepts.
Platinum Award. First prize in theWayfinding and Environmental graphics category for Kruger Corporation. Located: United States