Che Luis
Visual identity for Argentine restaurant

 Logo

Logo

Che Luis was born in Buenos Aires, Argentina, and traveling through South America he falls in love with a very special country, Ecuador. Since 1991 he established his barbecue business in this country and after much history they contacted us to redesign their corporate identity.


For the symbol we illustrate a character that refers to the Argentine gauchos and their tradition of roasting.

 

Character illustration

Mark application on paper

 Menu

Menu

Menu

Brand application on label